There is no magic formula for creating viral content. In fact, it is almost impossible to control when and how a post will be shared on social networks. However, what we can do is work on the sharing potential of a text, that is, optimize it so that readers have more desire to share that post on their networks.

Want to pump up your content? Then continue reading our article! We list 7 writing techniques that will make your texts more irresistible to your audience, check it out:

1. Mental triggers

Mental triggers are expressions that have an effect on readers and cause them to perform some action. They are widely used in selling texts, in which it is necessary to guide the reader to make decisions more incisively.

There are several types of mental triggers that can help create a viral:

• A tone of challenge it is ideal for motivating reading, and breaking can even encourages the reader to share the challenge with other colleagues: “Only 30% of the readers of this text were able to put the tips into practice and viralize a content on their blogs. Can you increase this statistic?”
• Authority in speech creates a relationship of trust with the content, more reason to share it: “We have already applied the tips of this post in various content of our blog, and in the last month 4 posts went viral on our social networks” .
• A text in which the reader recognizes himself in what has been written is content with high potential for sharing: “If you’ve ever shared the same meme with multiple friends, this article was written especially for you!”.

2. Storytelling

Most viral content contains elements of storytelling, that is, content in the form of a narrative, telling a small story to the reader. It is popular because it really holds the attention of readers, who are eager to discover the end of the story.

Viral texts become popular because they leave some mark on those who read them. Using storytelling techniques, it is possible to impact the reader in a variety of ways, whether through a surprising ending, a clever narrative or a great moral lesson behind the story.

Be that as it may, storytelling makes texts easier to read, Since you have to follow a certain sequence for it to work out. First, you introduce the subject:

We at The Rock content community have discovered the strength of viral content for the dissemination of our blog. We work day and night, night and day, tirelessly, in search of a formula to produce an infallible viral.

Now the reader is already stuck on the topic and needs to continue reading to learn more about the story:

It was more than 300 hours of dedication and research. We tested formats, images, colors, shapes… nothing seemed to be bug-proof. Nothing was so incredible as to give us the certainty that that content was going to go viral, with no chance of mistakes.

You can even include a small “plot-twist”, to make everything more exciting:

We thought about giving up. Accepting that viralization was a long shot, that it was not possible to control this phenomenon… but that’s when everything changed. We found a light at the end of the tunnel.

At this time, the reader has already become emotionally involved with the text and will not stop reading until he reaches the outcome:

We realize that all viral content has some common points that seem to have a large share in their success over the network. So, we again dwell on them and decided to record step by step of this discovery. It was from this effort that the tips that you will read from now on were born, so that you will also be able to produce viral content like a great master!

At the end, close the cycle with an important teaching and do not forget to encourage sharing:

Now you are also ready to try to go viral content out there. Please don’t let this guide get lost. Share this material with other professionals and help them unravel the secret of viral content!

Pretty cool, isn’t it?

3. Relevant topics

In addition to mental triggers and storytelling, another technique that usually helps a lot in viralization is the theme of the content. Some issues are always addressed at some times of the year, such as saving water in a time of few rains, the increase in the price of toys on children’s day and the Brazilian’s love for the food of the June holidays.

Producing content focused on these themes can be an ideal recipe to guarantee many instant shares, since the subject will be on the rise. Still, it is also possible to hitch a ride on the fame of other subjects, such as taking advantage of memes and expressions of the pop culture of the moment.

You can even use these external content within your text, as a way to link building. It counts a lot for the SEO of the page!

4. Emotional appeal

If the theme allows, it is always indicated to find an emotional appeal to the content. People tend to share more texts that provoke emotions such as indignation, anger and unbelief.

Although they generate more shares, it’s not just negative reactions that build viral content. There are good emotions that can be addressed in the text, such as Hope, relief, happiness and calm. These reactions, although less intense, usually provoke a lot of sharing on networks, especially by more positive users and good with life.

5. Utility

A viral content is not always useful, sometimes it is just funny. However, it is an important tip to try to produce content that is useful in some way for readers. As we have said here, even if it is only a teaching at the end of the text, be sure to offer a purpose for that content.

Texts that have a goal can be shared by people who want to share that learning with their peers. Here, the format that is most successful are the lists, which have simple reading and can become infographics, for example. Thus, the content will always be relevant, and can be (re)shared numerous times.

6. Mood

Humor could not be missing from our list. The overwhelming majority of the virals you know only achieved this status because they provoked (and still provoke) laughter among users of social networks. So, learn from the professionals and bet on humor in your texts!

In addition to making reading lighter and more fun, funny content is widely shared among friends. After all, no one likes to laugh alone, we prefer to join the guys to laugh together!

That’s the logic behind posts that are popular on Twitter and end up on Facebook, for example. They are so well thought out or funny that they transcend the barrier between networks and reach several different circles and users.

7. Gum effect

Do you remember the song of the “Damned ponies”” And the old propaganda from the chocolate lipstick, the one from the ” buy lipstick, your child deserves lipstick”?

Some content sticks to our mind like gum and leaves an almost eternal mark on memory. You can invest this technique in your text in various ways, as in the example:

Halfway there was a stone

There was a stone in the middle of the road

Had a stone

Halfway there was a stone

Carlos Drummond de Andrade had no idea what viral content was, but he was a pioneer in the subject. Poem In the middle of the road it is clear proof that it is possible to write a bubblegum text. Of course, you don’t have to overdo it, but repeating words or expressions can help fix the text in the reader’s memory and make them share the content — if only to provoke the same effect on friends.

How about creating viral content for your blog? After following our tips, don’t forget to review the content well and make sure there is no Portuguese error! After all, you don’t want to go online shamelessly, do you?